Avoid These E-mail Marketing Tactics

E-mail marketing campaigns are performed by almost every company because they’re a cost-effective way to reach a large number of potential customers. However, have you ever felt like your campaign was not getting the attention it deserves? Is it possible you did something that actually turned people away from your campaign? You’ll want to reconsider your approach if you’re doing any of the following:

  • Using clickbait subject lines
  • Using your e-mails only as a
  • platform to sell
  • Sending too many e-mails too often
  • Failing to personalize any of your e-mails
  • Focusing on company-related content instead of making it relatable