You Are The Heart Of Your Business. Do You REALLY Know What That Means?
As a business owner, you’re the true heart of your business. Though this may sound egotistical, there is some truth behind the expression. In a way, your business is an extension of yourself, which also means that your business cannot be something that you personally are not. So many people say, “I want to make the best product and get rich from it,” but instead they should be focusing on the why instead of the want. Much better questions to ask when deciding what direction to take your business are “Why do I want to be rich?” and “Why is this the product to make it so?” If you want to see greater success in your business, treat it as an extension of yourself. If things get too muddied, take some time and reflect on what really matters to you. This will help you realign your business and make sure that you’re focused on the things that truly matter.
GENERATING BUZZ CAN BE HARDER THAN YOU THINK
It’s hard to argue that there’s anything more powerful in the world of marketing than word of mouth. A report from Nielson found that people trust consumer reviews 66% of the time and recommendations from people they know 83% of the time, while fewer than half of the respondents showed trust in advertisements found on social media. Word-of-mouth marketing can be difficult to obtain, but with these three tips, your business will be the talk of the town before you know it.
- Master Your Field: Always aim for the highest level of customer service and become knowledgeable about the product or service you’re selling. If you wow your customers, they will probably tell friends about your business.
- Inform Others Of Your Business Mission: It’s important that your business has a mission statement that the company works to maintain, but you should also be sharing that mission with all of your customers so they can buy in.
- Be Authentic And Charismatic: Be real with your customers and share your values with them. Find out what makes you and your business unique and find new ways to express that uniqueness.
BUILDING TRUST IN THE REMOTE ECONOMY
The pandemic saw a huge shift in people working remotely. Before the pandemic, only 6% of the workforce worked remotely, but those numbers soared to 54% in May 2020. The shift has been difficult for many employers, but there are things you can do to make remote work easier for you and your employees. Offer flexibility that better fits their needs, find ways to build trust, limit restrictions and listen to what your employees are saying. To build a more appreciative and joyous remote culture, make the job more about your employees’ needs and less about what you want.